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INTERFACES
Vol. 32, No. 1, January-February 2002, pp. 20-34
DOI: 10.1287/inte.32.1.20.18
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Gurumurthy, Kalyanaram, William T. Robinson, Glen L. Urban. 1995. Order of market entry: Established empirical generalizations, emerging empirical generalizations and future research. Marketing Sci. 14(3) G212–G221. Part 2.[Abstract/Free Full Text]

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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1995. Diffusion of new products: Empirical generalizations and managerial uses. Marketing Sci. 14(3) G79–G88. Part 2.[Abstract/Free Full Text]

Martiliotti, Domenic. 2000. Can GM finally deliver the product? December)Bear Stearns Equity Research.

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Meyer, Robert, Eric J. Johnson. 1995. Empirical generalizations in the modeling of consumer choice. Marketing Sci. 14(3) G180–G189. Part 2.[Abstract/Free Full Text]

Reibstein, David J., Paul W. Farris. 1995. Market share and distribution: A generalization, a speculation, and some implications. Marketing Sci. 14(3) G190–G202. Part 2.[Abstract/Free Full Text]

Shapiro, Carl, Hal Varian. 1999. Information Rules. Harvard Business School Press, Cambridge, MA.

Sultan, Fareena, John U. Farley, Donald R. Lehmann. 1990. A meta-analysis of applications of diffusion models. J. Marketing Res. 27(1) 70–77.[CrossRef]




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J. Amaral, C. A. Billington, and A. A. Tsay
Safeguarding the Promise of Production Outsourcing
Interfaces, May 1, 2006; 36(3): 220 - 233.
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This Article
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Right arrow Alert me when this article is cited
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Right arrow Articles by Barabba, V.
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